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Our Team
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Meet The COACHING Team


Nick Hawkins
Founder & Head of International Talent Development
UEFA A Licence
UEFA A Licence


Danny Guthrie
Head of Talent Development (UAE)
EX Newcastle & Liverpool player
UEFA B
EX Newcastle & Liverpool player
UEFA B


Mark O'Leary
Head of football UK
UEFA B Licence
Burton Albion YDP Coach
(AYA) A Licence
UEFA B Licence
Burton Albion YDP Coach
(AYA) A Licence


Jamie Ward
TD Coach (UAE)
Ex Northern Ireland, Forest, Derby Sheff Utd player
Ex Northern Ireland, Forest, Derby Sheff Utd player


Harvey Parkes
Birmingham Lead Coach
Ex B'ham NFFC & Wolves player
UEFA B License
Ex B'ham NFFC & Wolves player
UEFA B License


Dan Shaw
General Manager
FDNA Coaching
Club FDNA
FDNA Coaching
Club FDNA


Marcel Forde
Nottingham lead Coach
Head of player performance
UEFA C license
Head of player performance
UEFA C license


Kurt Hallam
TD Coach (Notts)
Ex Notts County lead coach
Ex Notts County lead coach


Jason Jude AKA Spud
TD Coach (Notts)
UEFA C License
UEFA C License


Pierce Bird
TD Coach (Notts)
UEFA C License
UEFA C License


Caiden Hawthorn
TD Coach (Brum)
UEFA C License
UEFA C License
Meet The CONTENT Team


SimpleScale
Head of Marketing and Content Direction

Yusri Kalil
Lead UK Videographer

Rahul Menon
Lead UAE Videographer

Dave Morley
Lead UK Photographer
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